Details – The India Smart Protein Innovation Challenge

What does the Smart Protein Innovator’s journey look like?

PHASE 1
INDUCTION

Dive deep into the science & business of the soaring plant-based sector, and get certified for it!

  • All applicants must complete a Smart Protein Digital Lab filled with videos, white papers, reports, the world’s first MooC on these topics, and other sources of knowledge on the science and business of plant-based meat, egg, and dairy.
  • You register and participate as individuals, take quizzes to test your knowledge about the materials, and receive a certificate upon completion.
  • Based on your participation and performance in Phase 1, you advance to Phase 2 – the Ideation Phase. Our evaluation criteria can be found here.

Network with hundreds of fellow Smart Protein Innovators with complementary backgrounds, form teams, and unleash your creativity in a collaborative proposal.

  • Phase 2 begins with a dedicated networking week, where you can find collaborators to complement your skills. Once you start settling into your team, you can begin ideating and choosing one of these five categories :

1) Plant-Based Meat (at least 1 winner selected in phase 3)

2) Plant-Based Seafood (at least 1 winner selected in phase 3)

3) Plant-Based Eggs (up to 1 winner selected in phase 3)

4) Plant-Based Dairy (up to 1 winner selected in phase 3)

5) Powering Plant-Based Solutions for raw materials, processing technologies, or inputs into the 4 categories above (up to 1 winner selected in phase 3)

  • Once you’ve chosen a team and a category, your team will begin writing your 5-page collaborative proposal based on our evaluation criteria. Between 15 and 25 of the top team entries will go to phase 3 based on the quality of this proposal.
PHASE 2
IDEATION
PHASE 2
IDEATION

Network with hundreds of fellow Smart Protein Innovators with complementary backgrounds, form teams, and unleash your creativity in a collaborative proposal.

  • Phase 2 begins with a dedicated networking week, where you can find collaborators to complement your skills. Once you start settling into your team, you can begin ideating and choosing one of these five categories

1)Plant-Based Meat (at least 1 winner selected in phase 3)

2) Plant-Based Seafood (at least 1 winner selected in phase 3)

3) Plant-Based Eggs (up to 1 winner selected in phase 3)

4) Plant-Based Dairy (up to 1 winner selected in phase 3)

5) Powering Plant-Based Solutions for raw materials, processing technologies, or inputs into the 4 categories above (up to 1 winner selected in phase 3)

  • Once you’ve chosen a team and a category, your team will begin writing your 5-page collaborative proposal based on our evaluation criteria. Between 15 and 25 of the top team entries will go to phase 3 based on the quality of this proposal.
PHASE 3
INSPIRATION

The stakes are higher than ever – the top 15-25 teams will gain mentorship and inspiration from top investors and advisors, and turn their 5 page proposal into a detailed 15 page plan.

  • During Phase 3, your team will receive valuable feedback and insights from our network of experts and challenge partners, in order to improve your 5-page proposal. These mentors will include investors, scientists, incubators, accelerators, and corporate experts who are interested in investing in and recruiting talent for their forays in this sector.
  • Your team will focus on modifying and deepening your 5-page proposals based on this feedback, and in accordance with the evaluation criteria for Phase 3. In doing so, you will gain valuable experience in technical and business writing.
  • Up to 5 of the top team entries based on our evaluation criteria will advance to Phase 4 and receive 1 lakh each in cash prizes!

After 4 enriching months and lots of hard work, up to 5 top teams get a chance to learn more and showcase their ideas to a panel of investors and industry experts!

  • Phase 4 is an incredible opportunity for the finalists to refine their 15-page plans and turn them into a 10 minute pitch for demo day, with dedicated support from our partners, and to participate in a first-of-its-kind Smart Protein Demo Day to pitch to investors. The teams get access to a business crash course from Proveg Incubator, and preferential support from CIIE.CO at IIM-Ahmedabad, Gastrotope, and Mistletoe.
  • Finally, on the virtual Smart Protein Demo Day, the teams will pitch to our panel of experts from investors, incubators, accelerators and food corporations. Play your cards right, and you could receive investment and partnership from some of the foremost players in the global smart protein sector to turn your plans into reality!
PHASE 4
DEMO DAY
PHASE 4
DEMO DAY

After 4 enriching months and lots of hard work, up to 5 top teams get a chance to learn more and showcase their ideas to a panel of investors and industry experts!

  • Phase 4 is an incredible opportunity for the finalists to refine their 15-page plans and turn them into a 10 minute pitch for demo day, with dedicated support from our partners, and to participate in a first-of-its-kind Smart Protein Demo Day to pitch to investors. The teams get access to a business crash course from Proveg Incubator, and preferential support from CIIE.CO at IIM-Ahmedabad, Gastrotope, and Mistletoe.
  • Finally, on the virtual Smart Protein Demo Day, the teams will pitch to our panel of experts from investors, incubators, accelerators and food corporations. Play your cards right, and you could receive investment and partnership from some of the foremost players in the global smart protein sector to turn your plans into reality!